Sustainability is relative and can mean different things to different people in different places. NZ Winegrowers has adopted a unified Sustainable Winegrowing programme (SWNZ), a pioneering set of industry standards. Ninety five per cent of New Zealand vineyards are now SWNZ accredited.

The standard provides a framework for companies to continually work to improve all aspects of performance in terms of environmental, economic and social aspects of their businesses.

While some chemicals are used under this regime, they are limited to the minimum and applied to specific Loveblock blocks.

Loveblock’s Pinot Noir vineyard in Central Otago is SWNZ accredited.