![\"Loveblock](\"http:\/\/loveblockwine.com\/wp-content\/uploads\/loveblock-vineyard.jpg\")
<\/p>\nKim and Erica Crawford<\/p>\n
We follow our deeply held belief in low intervention, sustainable farming which permits the wine to show its true and naked terroir. Even if you\u2019re unmoved by what goes into a glass, relish the unbridled flavours and aromas. It\u2019s exciting to produce wines of this quality uninterrupted by pressures of conformity but expressive of the nature and the grape and the craft of the winemaker. We\u2019ve always been unconventional. And sometimes, it\u2019s what\u2019s not in our wine glass that makes it so good. Enjoy. Erica and Kim Crawford. Viticulturist. Winemaker. Farmers. Innovators.<\/p>\n
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It\u2019s exciting to produce wines of this quality, uninterrupted by pressures of conformity but expressive of the nature and the grape and the craft of the winemaker.<\/p>\n
We\u2019ve always been unconventional. And often, it\u2019s what\u2019s not in our wine glass that makes it so good. Enjoy.<\/p>\n
Wife, Mother, Founder, Viticulturist<\/p>\n
The organic winemaking philosophy was anchored when life forced me to carefully and progressively examine the chemical nature of my immediate environment.<\/p>\n
I slowly started eliminating additives, colorants and stimulants from my diet and life. The effect was cumulative and I gradually embraced Organics.<\/p>\n
We\u2019ve learnt so much through this process; most importantly, that the rhythm of the seasons and land demands submission. The results of our labour stem from the what the land provides.<\/p>\n
It is really exciting to be back making wine and tasting all the flavours we\u2019re producing. I simply love the wine industry \u2013 it\u2019s unique, it\u2019s invigorating, it\u2019s an integral part of my life.<\/p>\n
A little about my past\u2026 I\u2019m a graduate of the University of Cape Town, started life as an aspirational medical scientist and then progressed to the pharmaceutical industry where I cut my teeth on business principles. I made New Zealand home after marrying the fantastic Kim. We have two wonderful children, Rory and Pia.<\/p>\n
For nine years, Kim and I founded and grew a gloriously successful wine brand and then sold that business. Loveblock heralds our return to the wine industry. We\u2019re back.<\/p>\n
I\u2019m an active member of the Global Women NZ Advisory Board, an organization which works to expand the influence of women and helps to shape and mentor emerging leaders. I also hold a number of directorships, both in the wine industry and in other business sectors.<\/p>\n
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Husband, Father, Founder, Winemaker<\/p>\n
I\u2019m from a Waikato farming family. I grew up with a real love of the land, our stock and our people. It\u2019s a great way of life in New Zealand \u2013 it instils respect for the environment, and a knowledge that greater things can be achieved with a close family team around you.<\/p>\n
It certainly prepared me for the challenge of Loveblock \u2013 Erica and I purchased what was a rugged piece Marlborough land in 2006 \u2013 and we set about taming it into a sustainable farm and vineyard.<\/p>\n
With a higher altitude, north facing slopes and arid conditions atop alluvial soils, I knew this large farm had the potential to produce distinct and intense flavours.<\/p>\n
My fundamental approach with winemaking is not to bend produce to a preconceived shape but to breathe life into what I\u2019m provided. I am just fortunate that we\u2019re in a position to nurture and develop great wine from an amazing environment. I\u2019m doing what I love.<\/p>\n
I trained at New Zealand\u2019s Massey University and went on to specialise in Oenology (the science and study of wine and winemaking) at South Australia\u2019s Roseworthy College.<\/p>\n
My first jobs included assisting with vintages at Arrowfield in NSW\u2019s Hunter Valley, Stags Leap Winery in Napa Valley (where I learnt a lot about coffee) and Backsberg Estate in South Africa \u2013 you guessed it; that\u2019s where I met Erica.<\/p>\n
I returned to New Zealand in 1988 and honed my winemaking skills at Coopers Creek Vineyard for some 10 years. For the following nine years, Erica and I forged a wine brand we grew very proud of. Following its global success we sold to an international liquor company. Loveblock heralds our belated but welcome return to the wine industry.<\/p>\n
If you know me, I\u2019m not one to shout about our successes \u2013 I\u2019m grateful for our success and humbled by the accolades bestowed on us \u2013 we\u2019ve produced many Spectator Top 100 wines and won umpteen trophies and medals \u2013 trademark constraints prevent me from listing them.<\/p>\n
Aside from the wine that engrosses my life, I absolutely love hunting and hunting \u2013 if you’re ever in my neck of the woods you should join me!<\/p>","protected":false},"excerpt":{"rendered":"
Our Story Kim and Erica Crawford For us, it\u2019s never a sacrifice on wine quality \u2013 it\u2019s an exploration of taste. We follow our deeply held belief in low intervention, sustainable farming which permits the wine to show its true and naked terroir. Even if you\u2019re unmoved by what goes into a glass, relish the […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-463","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n