EOD Drinks With Erica and Kim Crawford, Founder and Winemaker of Lovebloc‪k

“In this episode of “EOD Drinks,” the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and zesty New Zealand Sauvignon Blanc in the United States. While the humble couple cites the popularity of “Lord of the Rings” (which drew international attention to New Zealand in the early 2000s) as a catalyst for their success, their story is much more complex. They traveled to the U.S. on a “shoestring” budget and took a chance in a foreign market that was completely unaccustomed to their product — one that has exploded ever since, much like the “explosive” flavor Kim claims is unique to his first wine.

While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. According to the Crawfords, this wine is far subtler and more “mature,” while still being distinctive and refined. The Crawfords are also pioneers in biodiversity and organic winemaking; their commitment to ecological production ensures both the quality of their wine and the protection of Marlborough, New Zealand, where their love affair with winemaking first began.”